I was part of the NIKEiD team at R/GA, our goal was it to create the next-generation of the nikeid builder/pdp experience for one nike consumers for all digital devices out there. We are reaching a huge range of consumers, from those with no awareness of customization to NIKEiD power users. Provide inspiration, confidence and support.
Serve up authentic starting points and product stories. Simplify. We aimed to increase the conversion within the builder, higher volume of consumer shares, improved analytics and have a better storytelling tool. Design a seamless journey from off-the-shelf (inline) to light customization to full customization.
EXPLORATIONS, RESEARCH & EARLY TESTING