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LAST STAG STANDING
MULTIPLAYER BROWSER GAME & iPAD APP
2012, JAGERMEISTER

As a pre-Christmas special, Jagermeister released a limited edition of their iconic bottle based on the original brand design. To raise awareness among the brand’s online fan base, we gave fans the opportunity to experience the collector’s item – online and prior to sale.

Enter Last Stag Standing, a real-time, multi-player online game that is available both on Facebook and iPad. The challenge: Uncovering the retro bottle’s label in a tough one on one, stag against stag fight, consequently leading users to not just engage with the collectible, but with each other.

Agency: Hi-ReS!, Germany 2012
Creative Director: Alexander Meinhardt
Art Direction: Alexander Otto, Wolfgang Schröder
Design: Alexander Otto, Wolfgang Schröder, Thorsten Binder
Development: Dennis Baum, Leonardo Paredes

SHOWCASE REEL

 

DESIGN iPAD APP & BROWSER RESOLUTIONS

 

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Making Of

 

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