NIKE KOBE X LAUNCH
MOBILE EXPERIENCE
WEB GL

To promote the launch of the new Kobe X, we created a unique mobile experience where the user could experience a story around the shoe. The experience was built using webGL technology and showcased an interactive model of the shoe, haptic vibrations, animations and audio direct from Bryant.

CLIENT: NIKE BASKETBALL NA
PRODUCED AT: R/GA NEW YORK

DESIGN DIRECTOR: RASMUS WÄNGELIN 
ART DIRECTION: MARTIN BERGGREN
DESIGN: ALEXANDER OTTO

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DESIGN FOR START AND KEY-SCREENS

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ANIMATED ICONS OVERVIEW

INTERACTION ELEMENTS

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