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Together with a team at R/GA we created the product launch experience for the Nike Athletic Training Recovery Hypertight. You navigated through the site by scrolling while animations would play along the way. The site had three chapters for product highlights and a calculator at the end and was built inside the nike.com main website. The site was responsive and optimized for tablet and mobile phones.

I was on the project from early concepts and look development, to pitching in the idea, production and I did some of the animations.

www.nike.com/recovery-hypertight

Company
Creative Director
Art Direction & Design
Animation

R/GA NY
Felipe Ferreira
Alexander Otto
R/GA Content Studio, Alexander Otto

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