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Nike asked us to create a web experience that tells the
story of the National Team Kits for the 2014 FIFA World Cup.

We came up with a unique visual style to represent each country inspired
by their flag and team colors. The experience rolled out in North America and
focused on USA while highlighting Brazil, Portugal and England. Other teams shown
were Netherlands, France, Korea, Croatia, Australia and Greece. 

http://www.nike.com/us/en_us/c/football/national-team-kits

Company
Art Direction & Design Lead
Visual Design
Producer
Photography

R/GA NY
Alexander Otto
Tal Midyan, Billy Burket, Wayne Sun
Leah Rajaratnam
Paul Riedmiller

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000-2000-2
000-3000-3
000-4000-4
USA_1USA_1
USA_2USA_2
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PORTUGAL_1PORTUGAL_1
PORTUGAL_2PORTUGAL_2
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IPHONESIPHONES
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PHOTOGRAPGHY / SHOOTING

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WE WORKED TOGETHER WITH PHOTOGRAPHER PAUL RIEDMILLER IN HIS STUDIO IN PORTLAND. WE WERE ABLE TO SHOOT WITH TWO CANON AND A PHASE ONE.

 

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LIGHT SETUP, FRONT AND BACK

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